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Kelly Martin
2025-04-10 Professor Kelly Martin is a distinguished expert in data privacy, having published 43 articles in high-impact journals, most in A-rated publications. With an h-index of 27, she has received 30 world-class research awards. She is the joint Editor-in-Chief of the Journal of Public Policy & Marketing and serves on the editorial boards of Journal…http://commerce.nwu.ac.za/management-sciences/research-school-management-sciences
Research in the School of Management Sciences
2025-07-29 Research Outputs 2024, The academic staff in the School of Management Sciences published 49 journal articles in 2024. Click here for list or publications , SAIMS Conference 2025, The School of Management Sciences is organising the SAIMS (South African Institute of Management Scientists) Conference 2025. Conference call Organising team SAIMS Official Websitehttp://commerce.nwu.ac.za/management-sciences/research-outputs-2024
Research Outputs 2024
2025-03-27 Research Outputshttp://commerce.nwu.ac.za/management-sciences/research-outputs-2024-0
Research Outputs 2024
2025-03-27 Müller, R. , & Grondys, K. (2024). THE IMPACT OF DISTRIBUTION INTENSITY ON THE BRAND EQUITY PERCEPTIONS OF WEARABLE ACTIVITY TRACKER BRANDS. Polish Journal of Management Studies, 30(1), 208-223. https://doi.org/10.17512/pjms.2024.30.1.12. Chabika, R. C…http://commerce.nwu.ac.za/management-sciences/community-engagement