Prof Ermie Steenkamp
People, places and publications: An academic journey...read more
Prof Ermie Steenkamp
People, places and publications: An academic journey
Global trade generates vast amounts of data that, while rich in potential insights, is often underutilised due to its complexity and volume. Prof. Steenkamp extends the field of international trade analysis by applying and advancing data-driven market-selection approaches to identify trade opportunities, with a particular focus on African and other developing-country exporters. These approaches systematically evaluate exporter-product-market combinations using indicators such as the size and growth of import demand, competitiveness and market-access conditions. Across multiple studies, her research reveals underutilised trade potential at bilateral, regional and global levels, supported by product- and sector-specific analyses. The integration of this approach with complementary tools, such as competitiveness analysis, prioritisation methods and macroeconomic modelling, demonstrates how improved trade efficiency can convert unrealised potential into tangible economic gains. Her work on regional trade integration further shows that, while other world regions increasingly leverage their regional trade potential, African economies continue to face structural constraints that limit value-added production and intra-regional trade. This research provides actionable insights for unlocking Africa’s considerable yet underutilised trade opportunities, highlighting the importance of stronger market intelligence, greater policy coherence, reduced trade costs and enhanced institutional capacity.
Prof Rikus de Villiers
The death of compliance-based teaching: a new dawn for accounting educators...read more
Prof Rikus de Villiers
The death of compliance-based teaching: a new dawn for accounting educators
When I began teaching accounting, I equated excellence with coverage and exam success, designing courses around checklists, marking grids and exam technique drills. This approach rewarded accuracy rather than insight and encouraged students to ask “Is it examinable?” instead of exercising judgment. It suited large classes facing accreditation and other pressures, but it muted diverse voices and left graduates less confident when dealing with ambiguity, trade-offs and communication. I still value rigour, not rigidity. As the profession evolves with technology, integrated thinking and sustainability reporting, graduates need to work alongside analytics, automation and AI, while humans test assumptions, evaluate evidence and justify decisions. The focus is shifting from content delivery to developing competence: decision-making, digital fluency, relationship building and business acumen, as outlined in SAICA’s CA of the Future Competency Framework. Change is challenging. Legacy content, sunk costs, accreditation concerns and professional identity often hinder innovation. Yet AI is transforming routine tasks from execution to evaluation. We should redesign curricula and assessments to emphasise problem framing, evidence gathering, controls, scepticism towards AI outputs and narrative communication through multiple iterations that connect innovations to core outcomes. Embracing discomfort signals purposeful teaching. By addressing biases, pruning content and aligning time and assessments with human skills, we can develop accountants capable of challenging, controlling and communicating effectively, gaining trust and future-proofing the profession.