Regular networking with the media and maintaining good relationships with journalists are very important to the NWU to ensure media exposure that contributes towards building the NWU brand and enhancing the university’s reputation.


Media monitoring conducted by the firm MarketIQ showed that a total of 12 321 media mentions of the NWU were picked up during 2016. These articles had a total advertising equivalent of more than R 312 million. Of the 12 321 items analysed, 4 948 appeared in the print media, 1 216 in broadcast media and 5 788 in the online media.

Networking with media
proves its worth

There’s a saying that, “your network is your net worth”.


The value of networks was aptly demonstrated at two networking sessions that the NWU held recently to further strengthen its relationships with journalists from various media houses.

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Clement Manoko, executive director for corporate relations and marketing, and Prof Albert Helberg from the Faculty of Engineering on the campus in Potchefstroom were two of the speakers at a media networking event that the NWU and the National Press Club hosted.

The first event was held in Pretoria on 25 October and saw the NWU collaborating with the National Press Club in hosting journalists from print, digital and broadcast media.


Representing the NWU as speakers at the event were Clement Manoko, executive director for corporate relations and marketing, Prof Albert Helberg from the Faculty of Engineering on the campus in Potchefstroom, and Prof Herman van der Merwe, the deputy dean for teaching and learning of the Faculty of Business and Management Sciences.


Clement informed the media about the new structure of the university and the 2018 university fees, and spoke about the phenomenal people the institution has produced. Herman briefed journalists on how the university is focused on empowering entrepreneurs, and Albert thanked all the journalists for giving the solar car initiative so much exposure.


Vice-chancellor thanks journalists


On 3 November, Prof Dan Kgwadi, NWU vice-chancellor, addressed members of the media at a local news networking session on the campus in Potchefstroom.


Prof Dan kicked off the event by thanking the journalists for the relationships they have built with the university. He thoroughly explained how the NWU has since moved from a federal to a unitary model with its new structure.


He also touched on the number of students who have already registered to study at the NWU in 2018, and spoke about university fees and the NWU’s new brand identity.


Commenting on the networking events, Clement said: “The NWU appreciates all the exposure and continued support from members of the media. We look forward to a great working relationship in 2018.

Prof Dan Kgwadi, NWU vice-chancellor, is seen with Susan Cilliers from the Beeld newspaper, Hennie Stander from the Potchefstroom Herald and Lizette Labuschagne from the SABC at the recent local media networking session.


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On the front page photograph, Stephen Bogatsu (as Tyrone Jackson) dances with Lyrinda Venter (in the role of ballet dancer Iris Kelly).