The NWU’s top spokespersons were rewarded for sharing their expertise and making a positive contribution to the media landscape during the seventh annual awards ceremony in November last year.
The awards were held for the 2015 period and top honours went to Prof Raymond Parsons of the NWU’s School of Business and Governance. He was named as the individual who was quoted the most in 2015 of all NWU spokespersons.
Raymond was mentioned in the media more than 300 times. In addition to his prize money, he also received a floating trophy for his contribution.
The first runner-up was Prof André Duvenhage of the research focus area Social Transformation in the Faculty of Arts on the Potchefstroom Campus, followed by Mr Theo Venter of the NWU School of Business and Governance. Both André and Theo are previous winners of the coveted title.
The NWU prides itself on the outstanding quality of its experts and this expertise is also held in high esteem by the media as is evident in the hundreds of quotes and mentions NWU staff regularly receive in newspapers, online media, radio and television.
In 2015 a total of 8 958 media mentions of the NWU were monitored. This is an increase of more than 1 700 on the 2014 number.
The 2015 articles had a total advertising equivalent value of R197 million. This is an increase of more than R100 million, compared to the previous year. Of the media items analysed, 3 972 appeared in print media, 775 in broadcast media and
4 211 in online media.
Ongoing topics which dominated the media were sport, expert opinions, quality of education and innovation, research and, as always, achievements of alumni.
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Most quoted in the broadcast media in 2015
• Mr Theo Venter from the NWU School of Business and Governance
Most quoted in print and online media in 2015
• Prof Raymond Parsons from the NWU School of Business and Governance
Emerging voice of the NWU
• Prof Peet van der Merwe from the School of Business Management in the Faculty of Economic and Management Sciences, Potchefstroom Campus
Spike in media coverage
• Prof Albert Helberg from the Faculty of Engineering, Potchefstroom Campus, on behalf of the whole NWU solar car team
• Prof Rodney Medupe from the School of Physics in the Faculty of Agriculture, Science and Technology, Mafikeng Campus
• Adv René Koraan from the Faculty of Law, Potchefstroom Campus
• Dr Ina Gouws from the School of Basic Sciences in the Faculty of Humanities, Vaal Triangle Campus
NWU & U