Born in Boikhutso, a small township in the town of Lichtenburg in the North West Province, John Letlhogonolo Nchoe wanted to follow a career in medicine, but fast forward to 2018 and he has built a sizeable following owing to his interest in all things media.

 

In a country where many graduates are not pursuing career paths in the fields in which they studied, John is testament to what fruit perseverance and hard work can bear.

 

“I love what I do, I love traveling and have no problem going to bed late and waking up very early in the morning,” said John who got the name John-Jay from former American statesman John Jay who was governor of New York between 1795 and 1801.

 

Starting out

 

John's interest in the media space can be traced back to his undergraduate years when he joined the campus newspaper in Mahikeng as a journalist.

 

He also developed interest in photography and finally found his niche in entertainment reporting. This interest was further fuelled by stints at the SABC, before returning to the NWU as an electronic communications officer.

 

This ultimately lead to John launching his media and public relations company Nchoe On Communications. Here he utilises his experience in multi-media and social media to create content and strategies for various organisations.

 

Keeping good company

 

John's visionary approach to his work has seen him work with brands such as McCafe, South African Film and Television Awards, South African Traditional Music Awards, South African Music Awards,GQ Style, Georgia Clothing, Gauteng Sansui Summer Cup, and Red Bull to name a few.

 

“I have been featured on numerous platforms including platforms such as SABC1, SABC3, MTV, VUZU TV, Gauteng TV, and on radio platforms such as Motsweding FM and Mafikeng FM. This is quite an honour,” he says.

 

Although he has come far, John is not yet where he wants to be professionally and is constantly raising the bar. Academically, he is currently completing a BAHons degree.

 

Showing no sign of slowing down, John remains humble: “My work is a blessing. It's a privilege, it's not a right.  And that kind of forces you to keep your feet on the ground.”