Elain Vlok | Alumni

Prof Elain Vlok - Thank you Mama Afrika


Think Mama Afrika and you think Prof Elain Vlok - a woman beyond measure who is described as one of South Africa’s biggest success stories when it comes to women empowerment and the upliftment of communities.

Prof Vlok was born and bred in Potchefstroom. She is the manager of Corporate Services at Clover, where she has worked for the past 24 years and heads up the successful Clover Mama Afrika project. This national social upliftment project assists underprivileged communities by enabling and empowering women – called “Mamas” – through skills training to help themselves and those around them.

As part of the programme, the Mama needs to be a respected person in the community. Clovers assists these women and teaches them skills such as sewing, baking, growing vegetables, flower arranging, etc. They then transfer the skills to other women to assist them in becoming self-sustainable. Prof Vlok is currently writing a book about the project. 

She holds several degrees, among others a doctorate in Communication obtained at the former Potchefstroom University for Christian Higher Education.

She is an accomplished motivational speaker and enjoys training and motivating people.