BCom Marketing Management
During the three-year, undergraduate study, the Programme for Marketing offers two full-time qualifications, namely BCom Marketing management and BCom Marketing management and Tourism management.
The Programme for Marketing also offers marketing management modules for the BCom Communication management degree.
BCom Marketing management
With this qualification, students are equipped to be able to think strategically in the marketing environment. Students obtain comprehensive exposure to the field of marketing, which enables them to address relevant management matters.
Core modules are explained in the brochure.
BCom Marketing management and Tourism management
With this qualification, students are equipped to be able to think strategically in both the marketing- and broad tourism environments. Students obtain an in-depth knowledge of both fields, which enables them to address similar matters in practice.
One-year, full-time honours study
BCom honours in Entrepreneurship and Marketing management
This post-graduate qualification makes it possible for students to become real specialists in the fields of Entrepreneurship and Marketing management. The qualification focuses on preparing students for top management positions and/or to allow students to successfully function in their own business ventures.
Where will I be able to work?
Any industry where marketing activities are undertaken. Career matters occur where businesses market products and/or services to each other, or to consumers. Examples of business and careers where students are typically employed, include:
Retailers and wholesalers
Trade mark manager
New product development and innovation manager
Market development manager
Research project manager
Retail or wholesale manager
BCom degrees: APS score of 24, and Mathematics level 3 (40%).
BCom honours in Entrepreneurship and Marketing management:
65% average / minimum 65% in year level 3 core modules of Marketing and Business Management. Admission is subject to selection and capacity.