BCom Marketing Management|Business Management|North-West University

 

 

BCom Marketing Management

 

During the three-year, undergraduate study, the Programme for Marketing offers two full-time qualifications, namely BCom Marketing management and BCom Marketing management and Tourism management.

The Programme for Marketing also offers marketing management modules for the BCom Communication management degree.

 

BCom Marketing management

With this qualification, students are equipped to be able to think strategically in the marketing environment.  Students obtain comprehensive exposure to the field of marketing, which enables them to address relevant management matters. 

Core modules are explained in the brochure.

 

BCom Marketing management and Tourism management

With this qualification, students are equipped to be able to think strategically in both the marketing- and broad tourism environments.  Students obtain an in-depth knowledge of both fields, which enables them to address similar matters in practice.

 

One-year, full-time honours study

BCom honours in Entrepreneurship and Marketing management

This post-graduate qualification makes it possible for students to become real specialists in the fields of Entrepreneurship and Marketing management. The qualification focuses on preparing students for top management positions and/or to allow students to successfully function in their own business ventures.

 

Where will I be able to work?

Any industry where marketing activities are undertaken.  Career matters occur where businesses market products and/or services to each other, or to consumers. Examples of business and careers where students are typically employed, include:

For Business:

  • Product manufacturers
  • Distribution businesses
  • Advertising agencies
  • Banks
  • Insurers
  • Research houses
  • Estate agents
  • Retailers and wholesalers
  • Own business

For Careers:

  • Trade mark manager
  • New product development and innovation manager
  • Market development manager
  • Distribution manager
  • Research project manager
  • Marketing manager
  • Retail or wholesale manager

 

Admission requirements:

BCom degrees: APS score of 24, and Mathematics level 3 (40%).

BCom honours in Entrepreneurship and Marketing management:

65% average / minimum 65% in year level 3 core modules of Marketing and Business Management. Admission is subject to selection and capacity.

 

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