BCom Marketing and Tourism Management|Business Management|North-West University



BCom Marketing and Tourism Management


What does a Tourism- and/or Marketing manager do?

After completion of the three-year programme, you will be able to manage and market a tourism enterprise, or to act as marketer in general. It is here where you will be able to live out your creativity in the establishment and development of marketing plans and material for tourism and other businesses.

Among other things, you will learn to develop creative advertisements and media in order for tourists to become aware of your guesthouse or hotel.  You will also learn how develop and manage your own guesthouse, to manage events, as well as how to utilise nature as tourism attraction.

Several marketers, hotel owners and event managers share their knowledge and skills with students and we also visit their businesses.


One-year, full-time honours

The honours degree is focused on the core skills that are needed in the tourism- and marketing industries. The emphasis is therefore on the development of practical skills and you are exposed to several problems and challenges in tourism and other enterprises.  Already in your honours year will you become part of the research projects, where contact with industry is made. Admission to an honours degree in Tourism management and/or Marketing is subject to selection and capacity.   


What type of work will I be able to do?

Although this qualification gives graduates access to the entire tourism industry, BCom qualifications are focused on the management of the industry and businesses.  It creates specific access to careers such as: tourism managers, tourism marketers, marketers, researchers, lecturers, consultants, guesthouse managers, game farm managers and event managers in both private and public enterprises.


Admission requirements:

  • APS score 24 and Mathematics level 3 (40-49%)
  • Minimum duration is three years and maximum duration of four years.


Why should I study Tourism and Marketing management at the NWU?

The Tourism and Marketing team at the NWU are the leaders in the different fields.  Regular contact with industry, research projects and consultations keep us at the forefront of new developments that will also keep you a few steps ahead of the rest.

We have two very active student organisations, namely Excursio and Commercia, which also offer several opportunities to students for further development.


Become part of the winning team and share in the journey!  Follow our footsteps at:


Also see the inclusion of Tourism management in the following packages:

BA (Psychology and Tourism management)
BA (Recreation sciences & Tourism management)
BA (Heritage and cultural tourism management)
BSc (Consumer sciences with Tourism management)
BSc (Tourism-Botany-Zoology)
BSc (Tourism-Geography-Botany)
BSc (Tourism with Geography and Zoology)