School for Behavioural Sciences, Staff Bio

School for Behavioural Sciences

Staff members - Bio: Mrs Juraida Latif

Juraida Latif is a lecturer in, as well as the subject head of, the department of Industrial Psychology at the the Vaal Triangle Campus of North-West University. Her research interests reside in the fields of psychological well being, positive psychology, resilience and career psychology.

I teach the following courses:
IOPS 321 - Psychometrics and Research Methodology
IOPS 613 - Organisational Behaviour
IOPS 615 - Career Psychology
IOPS 616 - Work Wellness/Wellbeing    

Professional associations
Health Professions Council of South Africa (HPCSA).

Research interests
Reception of audiovisual texts, audiovisual translation, narratology and eye tracking studies

Research publications
Milner, K. Fisher, J. & Latif, J. 2007. Perceptions of electronic performance monitoring and burnout in a South African call centre. Journal of the Ergonomics Society of South Africa : Special Edition. 19(2), 31-41.